The framework
How we decide what's worth watching
We classify every company into one of five business archetypes, score quality on a decade of returns on invested capital, then measure each survivor against its own five-year valuation history to define the Buy Zone. No single ruler, no composite score to game — a finished process you can read end to end.
How we define the Buy Zone
Not a bottom call. The Buy Zone measures each quality stock against its own five-year valuation history — here's exactly how the four zones work.
Read →Why one ruler fails: the five business archetypes
Costco runs on razor-thin margins. Moody's runs on enormous ones. Both are great businesses. Here's why we classify companies into five archetypes before scoring them.
Read →Want to see it applied end to end? Read the free sample analyses →